Business of Home News

technology

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August 14, 2025

This company brings life-size scale to project blueprints

Do you ever wish your clients could parachute into their renderings to examine size and details? A new service called Walk Your Plans allows them to do just that.

furniture

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March 13, 2025

Rarify made furniture cool. Can they make it pay?

As part of a quest to grow their e-commerce business dedicated to modern and contemporary furniture, Jeremy Bilotti and David Rosenwasser built an audience of design obsessives on social media. Now they’re opening a Philadelphia showroom and reaching out to the trade.

digital disruptors

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June 27, 2024

This AI-powered startup is hoping to redefine kitchen design

Isla Porter, a recently launched cabinetry company, is using artificial intelligence to shave off hours of space planning—and hoping to court the design trade along the way.

furniture

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May 21, 2024

A new design marketplace is introducing French artisans to the U.S. market

The brainchild of two Holly Hunt alumni, Etēline aims to fulfill the American desire for French design with a curated cohort of independent makers.

digital disruptors

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October 12, 2023

Mine is turning model homes into furniture showrooms

Despite a flailing retail market, real estate startup Mine is in expansion mode, with hundreds of shoppable model homes across the country. Founder Eoin Harrington explains why homebuilders are champing at the bit to team up.

magazine

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February 2, 2023

Want your own e-commerce store? This designer tried it

Virginia-based designer DuVäl Reynolds wanted an easy way to virtually manage his go-to products. In the process, House of DuVäl, a drop-ship retail operation, was born.

digital disruptors

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January 31, 2023

Tonic wants to help designers navigate the world of digital art

Today, Minted founder Mariam Naficy and Gagosian alum Susanah Maybank are launching Tonic, a digital art marketplace that aims to attract the next generation of artists and collectors.

weekly feature

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January 18, 2023

CSC Generation is a billion-dollar home brand. Why haven’t you heard of it?

CSC Generation, owner of Sur La Table and One Kings Lane, made waves last year when its purchase offers of two major home brands were roundly rejected. CSC owner Justin Yoshimura explains his mission to modernize old-school brands—if they’ll let him.

weekly feature

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January 11, 2023

Instagram scammers are targeting designers. Here’s what to know

With social media scams increasingly targeting design professionals, BOH goes inside the wild world of Instagram hacks to uncover how to protect and regain control of your accounts.

mergers & acquisitions

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December 14, 2022

Snowe is acquired

The direct-to-consumer home essentials brand has been purchased by a holding company.

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