Businesses with a point of view are the ones winning in today’s attention economy. But how can designers best leverage that open-book approach without oversharing? Experts weigh in.
Successful branding goes a lot deeper than a cool logo or flashy website. The best interior design brands tell a story about a firm that (the right) people return to over and over. Want to forge an identity that will help your business soar? These industry pros have advice.
How do you shepherd a client from initial contact to signed contract? We asked seven designers about the journey to the dotted line—including the age-old debate of whether to charge for the first consultation.
You don’t have to run a massive corporation to embrace the benefits of corporate life. Set yourself up for success with these simple attitude adjustments.
There are certain types of projects that bring out a designer’s best work. How do you discover what those are for your firm? If you’re looking to zero in on your ideal client profile, start here.